Biznes Fakty
TVN Group Warner Bros. Discovery is the audience leader
Impressive viewership results for „Fakty” TVN in MarchFakty TVN
In March 2025, the TVN Warner Bros. Discovery group achieved the highest audience share among video content distributors in Poland, as reported by the Nielsen Group’s All Screens Video Landscape report, referenced by the Wirtualne Media website.
The All Screens Video Landscape research evaluates viewership across four platforms: televisions, PCs/laptops, smartphones, and tablets.
It reveals that in March, in comparison to February, the viewing duration for streaming content decreased by 3.2% to an average of 59 minutes per day. For content from traditional sources (terrestrial, satellite, and cable television), the decline was 3.8%, resulting in an average of 3 hours and 40 minutes per day.
Viewing time for content in Poland
„The top positions remained consistent in March. Warner Bros. Discovery solidified its lead in audience share with a result of 18.8%, widening the gap from other broadcasters. Telewizja Polska followed in second place with an 18.31% share, while Grupa Polsat secured third with 17.87%,” states the Wirtualne Media website.
Top 10 content distributors results for March 2025:
1. TVN Warner Bros Discovery – 18.8 percent 2. Telewizja Polska – 18.31 percent 3. Polsat Group – 17.87 percent 4. Google – 6.39 percent 5. Telewizja Republika – 4.93 percent 6. Telewizja Puls – 4.35 percent 7. Meta – 2.33 percent 8. SPI International – 2.16 percent 9. Netflix – 1.96 percent 10. Canal+ – 1.85 percent
The television remains the favored screen for viewing video content. Google, Netflix, and Canal+ experienced a 1 percent decline in their share of the television screen in March, shifting towards alternative formats.
Lucyna Koba, Market Leader of the Nielsen Group in Poland, commented for WM that the reported declines in viewership are „typical for the spring and summer seasons”.
Overview of the report
As per Nielsen, the information is derived from their single-source telemetry panel consisting of 3,500 households and nearly 9,700 panelists. The rankings are based on annual average minute ratings (AMR).
Data is provided for the demographic aged 4 years and up, covering the 10 distributors with the highest total viewership in the specified year. Each distributor’s group includes all TV channels and internet platforms/players owned by the distributor and monitored by Nielsen.
